Product Manager Personal Care - Bolton Romania

We are looking for a Product Manager Personal Care to join Bolton Romania.

How you make the difference

As Product Manager Personal Care, you will play a key role in shaping the marketing and trade marketing strategies of our Personal Care portfolio in Romania. You will be responsible for developing and executing marketing plans that drive brand growth, ensure strong in-store presence, and support commercial success. Reporting to the Marketing Director Romania, you will work closely with cross-functional teams locally and internationally, contributing to both operational excellence and strategic initiatives.

How your agenda looks like:

• Support the Marketing Director in defining marketing and trade strategies for assigned brands.

• Develop and implement annual marketing and trade marketing plans, including related budgets.

• Manage product assortments, including development of artworks and ensuring compliance with Romanian legislation.

• Oversee stickering processes, special packs, and budget allocation.

• Coordinate new product launches: presentations for trade, consumer activation plans, 3-year volume and P&L forecasts, PR kits.

• Collaborate with the Sales team for monthly and yearly forecast updates and adjustments.

• Create promotional SKUs and retailer-specific items.

• Monitor and analyze performance:

Monthly sell-in analysis by range and item
Quarterly Nielsen sell-out data analysis
Promotion reactivity and competition tracking reports

• Plan and monitor in-store and out-of-store brand activities: sampling, TMA campaigns, brand events, sponsorships.

• Adaptation of TV & digital and social media content; oversee local brand websites and pages.

• Monitor SEA and social media performance metrics.

• Own the marketing and trade marketing budget: monthly tracking and adjustment.

Your team:

You will report to the Marketing Director Romania and collaborate closely with:

Local teams: Sales, Customer Service
Central functions in Italy: Marketing, Digital, Finance, Legal, and Supply Chain
External agencies: creative, BTL, social media

What makes you a great fit:

5 + years of experience in marketing, ideally FMCG and personal care categories
Strong analytical skills and data-driven mindset
Structured, independent, and solution-oriented approach
Flexibility and adaptability in a fast-changing environment
Strong organizational skills and attention to detail
A collaborative team player with a willingness to learn and grow
Fluent in Romanian and English (Italian is a plus)

What’s in for you:

Work location: Bucharest, Romania
Contract type: Permanent
Working Hours: Full Time
Remote Working: Standard business hours with remote working options available
Benefits:

Health Insurance
Meal Vouchers
Public Transport Compensation
Mobile Phone
Training opportunities (local & international)

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About Bolton

Bolton is an Italian family-owned fast-moving consumer goods company with 10.500 people located across 60 offices, 17 production facilities, 10 R&D laboratories, and 14 fishing vessels worldwide. With a diverse portfolio of over 60 quality brands, Bolton has been enriching the lives of millions of people every day for more than 75 years, making their everyday more delicious, more enjoyable, useful, and beautiful.

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About Bolton

About Bolton International

Bolton International is a dynamic division of Bolton that spearheads the global expansion of its iconic brands across diverse markets. With a formidable presence in over 30 countries, the international team is fueled by a shared passion: to drive meaningful change by introducing Bolton products to new audiences and conquering emerging markets. The division is dedicated to leveraging Bolton’s expertise and resources to ensure its brands resonate with consumers worldwide, fostering growth and success on a global scale, and making the difference every day.

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