Area Manager Sell-Out

We are looking for a Area Manager Sell-Out – North East Italy to join our Sales Team at Bolton Food.

How you make the difference

As a Sell-Out Area Manager, you will drive the performance of the sell-out team in the North East area, ensuring effective coordination of the Sales Marketing Representatives (SMR) and monitoring key KPIs to maximize execution in store. You will play a key role in translating commercial strategies into operational excellence, supporting the team in achieving ambitious sell-out targets while strengthening relationships with retail partners.

How your agenda looks like:

• Lead, coach and coordinate the SMR Sell-Out team in the North East area, ensuring alignment with company priorities and targets
• Monitor and analyse sell-out performance and key KPIs, identifying improvement opportunities and defining action plans
• Conduct regular field visits and joint store visits with the SMR team, providing on-the-job coaching and ensuring excellence in in-store execution
• Ensure excellent in-store execution, including visibility, promotions, assortment and display compliance
• Support the implementation of commercial and trade marketing initiatives in collaboration with internal stakeholders
• Provide regular performance feedback and coaching to the team to foster professional growth and accountability
• Build and maintain strong relationships with key retail partners in the territory
• Report on results and market insights to the Sell-Out Manager, contributing to the continuous improvement of sales strategies

Your team:

You will report to the Sell-Out Manager and lead the North East SMR Sell-Out team, serving as a key reference point for team coordination, performance management, and field execution, while working closely with various departments including Sales, Trade Marketing, and Marketing.

What makes you a great fit:

• Education: Master’s Degree in Economics, Marketing, Business Administration, or related fields
• Experience: At least 3-5 years of experience in sales roles, preferably within FMCG or other fast-paced and demanding environments, with previous experience in team coordination or people management.
• Mobility, i.e., willingness and availability to travel frequently within the assigned area.
• Language: Italian (required); proficiency in English is also essential;
• Strong leadership and coaching skills, with the ability to motivate and develop high-performing teams
• Proven ability to analyze data, monitor KPIs and drive performance improvement
• Excellent communication and stakeholder management skills
• Strong organizational and prioritization skills, with a results-oriented mindset and focus on execution

What’s in for you:

• Work location: North-East Italy, preferably Bologna or Parma
• Contract type: Permanent
• Working hours: Full-time, standard business hours with the possibility of remote work

Curious About Us? Dive In:

About Bolton

Bolton is an Italian family-owned fast-moving consumer goods company with 10.500 people located across 60 offices, 17 production facilities, 10 R&D laboratories, and 14 fishing vessels worldwide. With a diverse portfolio of over 60 quality brands,  Bolton has been enriching the lives of millions of people every day for more than 75 years, making their everyday more delicious, more enjoyable, useful, and beautiful.

About Bolton Food

Bolton Food, business unit of Bolton, oversee the entire food supply chain, including managing a fleet of fishing vessels and promoting sustainable fisheries (in collaboration with WWF and OXFAM). The production is conducted through a network of 10 specialized plants globally. We offer a range of well-known brands such as Rio Mare, Saupiquet, Cuca, and Isabel, providing innovative and carefully-prepared food products enjoyed by millions of families worldwide.

Grow Your Future with Us, Apply now